Producing can have an impact in the farm, the municipality and the country.
Villa Clara has shown a notable capacity for recovery and growth in an economic line of vital importance to the country, like tobacco.
Freddy Pérez Cabrera | internet@granma.cu
The tobacco sector in Villa Clara has generated a considerable number of working positions, fundamentally for women and youth. Picture by Endrys Correa Vaillan.
Villa Clara.–In La Puntilla, a farm located in Falcón, lives Linner Marrero Turiño, fairly considered the main producer of tobacco in Cuba, candidate to the title of Man Cigar in 2024.
Thirteen years ago, motivated by tradition received from his father, Juan Marrero, he began to develop links to the cultivation of tobacco, first through the technology of sun and stick, extended after to tobacco covered, in which nobody does better than he does in Cuba, because of the mastery he achieved.
For best results, he faced challenges, including the removal of the marabú, an invasive thorny plant, to ensure sufficient area for the cultivation of tobacco and other plants. During the harvest, Linnel’s focus is producing more than 175 000 tobacco beams, which represent 13 per cent of the tobacco to be harvested in this territory. These numbers point to Linnel’s quality as tobacco producer and to his application of science and technical knowledge to it, something he believes in deeply.
«I do not believe I am superior to anybody just because I produce a bit more tobacco; I hope we become all very good at this because if we do Cuba wins», he says humbly, and adds that he would like to help others, particularly youth who begin to work in this area.
His routine at work, he explains, includes being up at 5 in the morning and sometimes not finishing until after 9 pm, his farm is demanding because it produces not only tobacco but also beans, yuca, corn, sweet potatoes, and he raises animals too. And yet, it is mainly because of this that he has been able to become self-sufficient and sustainable.
To have an idea of the magnitude of the Project young Linnel Marrero started, it would be enough to say that he not only contributes extraordinarily to tobacco export but that the past year he has also produced 20 tons of beans and 30 tons of corn, besides yuca and sweet potatoes in line to feed people and animals.
«I have 200 workers who help me in many ways, who I pay a decent salary and tried to ensure they enjoy good living conditions as required by the work we do», he explains. Fortunately, he is not the only one capable of ensuring proper tobacco for our cigars, there are others who have been following his steps and are prominent like him in this province.
The path to recovery.
Only four or five years ago, the Start Tobacco Company (Empresa de Acopio y Beneficio del Tabaco La Estrella) was in the red for more than five million pesos, and the number of producers were below 25, both indicators speaking about the challenging situation of the company but also of Villa Clara itself as a province.
Changes in direction and a new integrated strategy of development, have made possible to achieve what people wanted, that is transforming this territory into one of the main producers of tobacco in the country. In fact, it is now prominent in producing tobacco layers crucial in producing cigars for export.
Antonio Subí Pérez, general director of the above name company, has been instrumental and in charge of such transformations -or as he correctly says, change is never the work of one person in particular but of the tobacco family who follow and support that person implementing changes needed, and turning the company around making it successful and productive.
«We count 72 tobacco producers and 400 using the sun and stick technology, " he explains, "motivation is high, particularly among tens and tens of youth incorporated into this work and attracted by the successful results of more experienced, older producers."
Three years ago this province delivered 9 000 handfuls of layers for export but at the end of last year's campaign it was able to deliver more than 200 000, most of them of top quality for the making of cigars for export to the most demanding markets. From an economic perspective, The Star concluded the first quarter of 2025 with more than 16 million pesos in utilities.
According to the Director of The Star, there are visible increases in territory dedicated to the plantation of tobacco under cover in this area, which went from 100 hectares four years ago to more than 346 hectares today. The total area of tobacco cultivation, planned to be 1500 hectares soon, is proof of the sustained growth in this area. This year we harvested 1 million 800 thousand tobacco beams, the plan is to finish with 1 million 850 thousand, which means more than a ton per hectare, a number never achieved before in the province.
Currently, 30 producers from Villa Clara are responsible for more than 10 000 tobacco beams, while 11 producers respond for more than 20 000 tobacco beams, four respond for more than 50 000 tobacco beams and 3 respond for above 100 000 tobacco beams. Among these last producers are Noel Rolando Benitez, Linnel Marrero and Orelvis Peñate who are at the head of tobacco production in the province.
Applying the newest science and technology has been crucial in fomenting and ensuring tobacco production in Villa Clara. Many houses are helping the processing, tunnels are destined to produce tobacco postures and also photovoltaic panels used by producers to favor irrigation and tobacco treatment, among other things.
Thanks to all this focus and work and the sustainable growth of this area of production Villa Clara has been able to warrant 66 percent of tobacco layers demanded by our country, according to Subí Pérez, who spares no praise to the men and women working this sector in the province. Tobacco production has created an important number of jobs mainly for women and young people.
It is much more than tobacco.
The growth in income generated by tobacco cultivation was shared to other communities and centers of social interest -like hospitals, senior homes and children homes. In solidarity with people the tobacco family shared awareness that many were facing need during these challenging times Cuba is facing. Equipment needed, utensils, food, toys and other articles were provided that contributed to improve living conditions in hospitals attending children and oncological patients. Help was also provided to vulnerable seniors for example. Equally important has been the sector contribution to territorial development -a one percent that is sent directly to local governments, like the city of Placetas which received more than 3 million pesos for that concept last year. Important too has been the sector contribution to employment generation in communities, and within a variety of work within tobacco production. For example 30 selected in diverse areas of Villa Clara include those where more than one thousand women and youth work who were until then unemployed and not studying.
Translation NSCUBA Canada